TV, animation and video game producer Curious Pictures is joining forces—both financially and creatively—with PlaySquare, creator of the Touchable Television concept for tablets.
Curious Pictures, which produces such series as Nick Jr.’s Team Umizoomi and Disney Junior’s Little Einsteins, will serve as a production partner and provide support to PlaySquare in the development of Touchable Television episodes for its platform. The investment is being made through Curious Ventures, the VC arm of Curious Pictures.
PlaySquare’s Touchable Television combines existing children’s TV episodes with original interactive content and allows kids to directly participate in the story of a television property. The company, which was launched launched last July by a pool of kids’ media execs, uses proprietary technology to convert existing video libraries into touchable interactive experiences for the tablet and other touchscreen devices under license with property owners.
PlaySquare will co-locate with Curious Pictures in its New York City studio. Additionally, Jan Korbelin, CEO of Curious Pictures, will become an advisor and board member of PlaySquare.
PlaySquare’s first release was an adaptation of the episode Happy Birthday Dog from PBS Kids’ WordWorld. The episode was released in July 2012 and has since garnered more than 13 million minutes of use.
The company will release new episodes on the branded PlaySquare platform this fall.