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Consumer Products

LIMA Licensing Award nominees announced

The nominees for the 2013 LIMA International Licensing Excellence have been released in advance of the June's Licensing Expo in Las Vegas. Kid-related nominees include Marvel's Avengers, Activision's Skylanders and Mattel's Monster High, which are competing for Overall Best Licensed Program of the Year.
April 5, 2013

The nominees for the 2013 LIMA International Licensing Excellence have been released in advance of the awards ceremony, which will take place at Licensing Expo in Las Vegas in June.

Kid-related nominees include The Walt Disney Company’s Marvel’s Avengers, Activision’s Skylanders and Mattel’s Monster High IP competing in the Overall Best Licensed Program of the Year category.

Here is a quick glance at the other categories relevant to kids entertainment:

Best Character or Toy Brand Program:
Ali the Fox (Beijing Dream Castle Culture Co., Ltd.)
Lalaloopsy (MGA Entertainment)
Monster High (Mattel, Inc.)
Skylanders (Activision Publishing, Inc.)
Strawberry Shortcake (Moranguinho) – Brazil (American Greetings Properties/Exim Licensing Group Brazil)

Best Character or Toy Brand Licensee (Hard Goods):
Commonwealth Toy & Novelty (Angry Birds Star Wars Plush)
JAKKS Pacific, Inc. (Cinderella Light-Up Dress)
K’NEX Brands (Angry Birds Building Sets)
LEGO (Marvel Super Heroes Construction Sets)
Sakar International, Inc. (Hello Kitty Kitchen Appliances)

Best Character or Toy Brand Licensee (Soft Goods):
Alfred Angelo (Disney Fairy Tale Weddings Bridal Gowns)
Hanky Panky (Hello Kitty Intimate Apparel Collection)
Jay Franco and Sons, Inc. (Angry Birds Home Collection)
Junk Food Clothing Co. (DC Comics Apparel Collection)
Junk Food Clothing Co. (Monopoly Apparel Collection)

Winners will be determined by an online vote of the LIMA membership and announced at the LIMA Opening Night Awards Ceremony on Tuesday, June 18 in Las Vegas. A full list of categories and nominations is available here.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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