AngryBirdsToons
Consumer Products

Rovio doubles revenues to US$195 million in 2012

Rovio Entertainment, the Finnish company behind the Angry Birds franchise, doubled its revenues in 2012 to the tune of US$195.6 million thanks to growth in gaming and consumer product sales. The latter now accounts for 45% of the company's total sales.
April 4, 2013

Rovio Entertainment, the Finnish company behind the Angry Birds franchise, doubled its revenues in 2012 to the tune of US$195.6 million thanks to growth in gaming and consumer product sales. The latter now accounts for 45% of the company’s total sales.

Rovio’s earnings before taxes were US$98.7 million last year, up 64% from 2011, and net profit came in at US$71.3 million.

The momentum from the Angry Birds game was the impetus for Rovio to build a full-fledged entertainment company in 2010. Just last month the company announced a new content distribution model that would make its animated series Angry Birds Toons available within gaming titles and to VOD channel providers, Smart TVs and global TV networks.

Last year saw Rovio launching four major games: Angry Birds Space, Amazing Alex, Bad Piggies and Angry Birds Star Wars, which together led to more than one billion game downloads last May. The total number of active monthly users, across all Rovio platforms, hit 263 million in December 2012. The main revenue sources of the company’s games business are paid games, virtual goods and advertising.

The consumer products business unit’s revenue for 2012 more than tripled since 2011 and accounted for 45% of Rovio’s total revenue last year.  That’s up from 30% in 2011.

Growth was also seen within the company itself, which established new offices and a new business ventures unit and doubled its head count from 224 employees to 518 during the year.

Looking forward, the company is banking on its entertainment staying power via the Angry Birds Toons series, its relationship with third-party partners and its own in-game distribution channel.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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