Oz World
Marketing

Legends of Oz virtual world launches ahead of film

The 2014 launch of Summertime Entertainment's 3D-animated film Legends of Oz: Dorothy's Return is being preceded by a virtual world that features multiplayer games, 30 story quests and more than 1,000 collectible items.
April 3, 2013

The 2014 launch of the 3D-animated film Legends of Oz: Dorothy’s Return is being preceded by a virtual world that features multiplayer games, 30 story quests and more than 1,000 collectible items.

The feature film from Summertime Entertainment will feature voice work by the likes of Lea Michele (Glee), Martin Short, Jim Belushi, Dan Aykroyd and Kelsey Grammer.

The studio has already made the www.LegendsofOzWorld.com world and games available, which allows players to help Dorothy save Oz by reuniting her with familiar characters like Toto, Tin Man, Lion and Scarecrow, as well as explore new lands that will appear in the movie.

Summertime Entertainment’s digital team and UK-based studio Dubit worked closely with the film’s production team to ensure that 90% of the artwork in the virtual world is pulled directly from the film.

The Legends of Oz virtual world is one of 10 Oz-related intellectual properties that Summertime is expected to launch in the near future.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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