Consumer Products

Super RTL picks up licensing rights for Vodka’s Bugsted

German broadcaster Super RTL has acquired licensing rights for Vodka's multi-platform property Bugsted in Germany, Austria and Switzerland.
April 2, 2013

German broadcaster Super RTL has acquired licensing rights for Vodka’s multi-platform property Bugsted in Germany, Austria and Switzerland.

Targeted at the core-kid demo, the program is available as a 13 x 0ne-minute mini series, a gaming-app for iOs and Android, and also has a line of collectible action figures in the works.

Bugsted follows the adventures of a group of mutated bugs from the Moon who find their way to Earth.  Their mission to return home is fraught with all kinds of  wacky problems and edgy humor.

Toyco Simba holds master toy rights for Europe, the Middle East and Africa. Toys will be rolled out simultaneously with the game app in September. Super RTL  will support the launch with marketing measure across all platforms.


About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com


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