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Peppa Pig posts record mobile gaming and publishing numbers

The collective group of apps based on eOne's Peppa Pig has surpassed one million downloads on iOS, Nokia and Android platforms in the UK. Offline, the brand is gaining traction in the publishing category, as sales of Redan Publishing's Fun to Learn Peppa Pig magazine have hit a record high.
March 27, 2013

The collective group of  apps based on eOne’s Peppa Pig has surpassed one million downloads on iOS, Nokia and Android platforms in the UK.

Peppa Pig has been present in the Top Ten paid kids games chart since debuting on the UK App Store in 2011. Developer P2 Games is preparing to launch its sixth app for the franchise, Peppa Pig Holiday, which is set for release this month.

Offline, the brand is gaining traction in the publishing category, as sales of Redan Publishing’s Fun to Learn Peppa Pig magazine hit a record high this month with 113,000 copies sold in two weeks. Total sales reached 272,000 units in February 2013, which accounts for £663,000 (US$ 1 million) in retail sales, and the title holds firm as the best-selling preschool magazine in the UK.

UK publishing licensee Ladybird also reported a 6% growth in sales of Peppa Pig books in 2012 compared to 2011. Total books sales for Peppa in the UK now stand at 5.4 million copies. The brand’s DVD sales, meanwhile, have surpassed 7.5 million units.

Peppa Pig currently has 74 licensees on-board in the UK and brand-owner eOne Family is the midst of a full property expansion to the US market. The company launched its first Peppa Pig app in the US earlier this year.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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