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Consumer Products

Space Enterprises inks e-commerce deal for The Hive

Licensed products based on preschool brand The Hive can now be purchased online thanks to a new partnership between Space Enterprises and UK-based e-commerce facilitator Heroes for Kids.
March 25, 2013

Licensed products based on preschool brand The Hive can now be purchased online thanks to a new partnership between Space Enterprises and UK-based e-commerce facilitator Heroes for Kids.

The Hive’s new dedicated eshop run by Heroes for Kids currently offers toys, gift wrap and cake toppers with dvds and books on the way.

The latest deal further expands the brand’s growing UK licensing presence at retail which includes Mookie Toys (plush), LeapFrog (LeapPad and Leapster Explorer video packages), Jupiter Toys (wooden toys and furniture), Blues Clothing (children’s apparel), Aykroyds TDP (children’s sleepwear), Space and Avanquest (iOS game apps) and Ravensburger (Jigsaws & Puzzles).

Products will also be heading to North America after Space recently named agency The Joester Loria Group as the exclusive North American licensing rep for the IP. In addition, a full range of products will reach Australia throughout the year.

Produced by Monumental Productions, Lupus Films and DQ Entertainment, The Hive made its US debut on Disney Junior in October.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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