Inside the business of children's digital media

Kids’ Choice Awards reinforces an appetite for Hunger Games


Nickelodeon’s emblematic green slime was bestowed upon some of Hollywood’s biggest stars at Saturday’s annual Kids’ Choice Awards, which drew in a record-breaking 380 million votes this year thanks to expanded voting methods via digital platforms like Twitter.

This year’s event, hosted by Josh Duhamel, handed out awards across 22 categories in film, music, sports and television. This was the first year that voting was enabled via Twitter.

The Hunger Games and Wreck-It Ralph were tops among kids for favorite films of the year, and The Hunger Games series also picked up the award for favorite book. Johnny Depp took home the prize for favorite movie actor and Kristen Stewart for favorite movie actress and favorite female buttkicker. In TV, Victorious took the prize for favorite TV show, Wipeout did the same for favorite reality show and SpongeBob SquarePants was named favorite cartoon. Kids’ favorite TV actress of the moment is Selena Gomez (Wizards of Waverly Place) and the TV actor award was given to Ross Lynch (Austin & Ally).

In music, nods went to Katy Perry for favorite female singer, Justin Bieber for favorite male singer and One Direction nabbed favorite music group and favorite song.

On the digital front, Temple Run won favorite app and Just Dance 4 won for favorite video game.

In fact the event was very much aware of its digitally savvy viewers. Real-life physical “Do Not Touch” buttons that triggered surprise special effects were on site at the event, borrowed directly from the feature of the same name that lives in the new Nick App platform.

Nickelodeon also offered cross-platform interactive experiences before and after the show on its websites, Twitter, Facebook, Instagram and mobile devices. Exclusive Nick cameras offered the app and website feature clips and photos from past Nickelodeon Kids’ Choice Awards shows, along with promotional spots, dedicated information pages on Duhamel and nominees, a KCA news blog, trivia, personality quizzes and two new KCA-themed online games.

A full list of this year’s winners can be found here.

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Our spring edition of iKids Digital is now available! We’re taking a look at the looming rise of VR in kids entertainment, how MCNs are boosting the marketing might of kidsnets, and the rise of artificial intelligence in kids tech toys.


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