Forget major theme park promotions, the Totally Spies characters are headed to France’s Château de Versailles this summer to star in a new marketing event in support of the animated TV series’ ambitious sixth season.
The initiative is the result of a cross-promotions between Zodiak Kids CP Paris, Château de Versailles Spectacles (CVS) and TF1. Starting in April a number of events, competitions and giveaways will lead to Totally Spies!-branded activities at Versailles, which receives roughly seven million visitors a year.
Promotional activities include treasure hunts in the gardens and a screening of a one-hour TV special featuring a Spy mission in the gardens. Licensees like Paperbox Magazine (the official Totally Spies! magazine) and Hachette Jeunesse will also participate, as the former will highlight the events in its June and July issues, while Hachette Jeunesse will release a new book featuring the Spies’ Versailles adventure.
A special kids-oriented visitor’s booklet featuring quizzes, facts and hide and seek games will be created for the occasion. The booklet will be branded with Spies’ and participating licensees’ logos. The booklet, DVD, magazines, and books will all be available in the gift shop.
The main events at Versailles will extend from June through September, while online marketing campaigns will run from April throughout the summer on CVS’ websites, Totally Spies!’s Facebook Fan Page, Totallyspies.com, Totallyoo.fr, and TF1′s site Tfou.
Totally Spies season six will launch on TF1 in September. The new season, produced by Marathon Media, has been sold to Nickelodeon (German speaking Europe, Benelux, CE Europe, Nordics, CIS, SE Asia, and Africa), Disney (France), Cartoon Network (LatAm), Teletoon (Canada), DeA Kids (Italy) and MBC (Middle East).