The Peppa Pig brand is broadening its reach with a new apparel line for girls, as brand-owner eOne Family has forged a licensing partnership with juniors and girls fashion design house Evy of California.
The first collection is scheduled to debut in select mass and specialty retailers across the US this spring. The initial line will include t-shirts, sportswear and dresses for preschool-age girls, which is the target demo for the Peppa Pig animated TV show.
Evy of California owns and operates five brands including Fleurish Clothing, a junior top and dress department store brand, California Talk, a girl’s fashion top and sleepwear collection, Denial, a boy’s tee and fashion line and Kidture, a little sister sportswear line. The apparel company also holds licensing agreements for Hello Kitty, Disney Princesses and Fairies, Minnie Mouse and Boo the World’s Cutest Dog.
The agreement comes as eOne continues to grow its brands’ presence in the US licensing market. The show debuted in the US on Nick Jr. in 2011 and has since scored licenses with Scholastic and Candlewick Press, as well Fisher Price for a toy line that includes playsets, figures and plush dolls.