LegendsChima
Consumer Products

Lego and Cartoon Network expand Legends of Chima plans

Lego has added the newest piece to its soon-to-be-launched Legends of Chima fantasy adventure property. Legoland Florida will launch a branded entertainment zone within its theme park to coincide with the launch of Legends of Chima on Cartoon Network this summer, where CN will be a presenting partner.
March 19, 2013

Lego has added the newest piece to its soon-to-be-launched Legends of Chima fantasy adventure property. Legoland Florida will launch a branded entertainment zone within its theme park to coincide with the launch of Legends of Chima on Cartoon Network this summer, where CN will be a presenting partner.

The park area will be based on the new product line and TV series Lego Legends of Chima and will include a water ride experience, a Speedorz competitive arena, a 4D movie as well as the ability to meet the Chima characters.

The new Lego product line is already being supported by the upcoming Cartoon Network series, which will focus on the highly-advanced animals that live in the magical land of Chima, as well as interactive video games and apps.

As the presenting partner, Cartoon Network will have a major presence in the park during the summer months and beyond. In addition, Cartoon Network will have screens placed around the park that will consist of other content from the network including the original series Adventure Time.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu