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UK retailers launch Moshi Monsters-themed tie-ins

Kid-driven social network Moshi Monsters, which boasts roughly 70 million registered users, is teaming with UK retailers Argos, Sainsbury's and The Entertainer to offer a range of Easter-themed product deals.
March 14, 2013

Kid-driven social network Moshi Monsters, which boasts roughly 70 million registered users, is teaming with UK retailers Argos, Sainsbury’s and The Entertainer to offer a range of Easter-themed product deals.

Argos stores will offer  exclusive in-game spaceship items from March 27 to April 21 via a code accessible on the Argos Moshi Monsters Homepage or in a Moshi Monsters flyer in-store.

During the same time period, The Entertainer stores across the country will be rewarding Moshi Monsters customers with coupons to redeem a free in-game Easter jack-in-the-box bunny, with any Moshi Monsters purchase.

Meanwhile, Sainsbury’s will be offering a range of Moshi Monsters clothing, including hats, swimsuits and t-shirts. To mark the arrival into Sainsbury’s larger stores, fans of the brand will be gifted with 500 free rox to spend in the game when they buy any Moshi Monsters item (excluding food).

Moshi Monsters is no stranger to offline collaborations. The virtual world’s toy characters were part of a McDonald’s North American promotion earlier this year.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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