Children’s entertainment producer, distributor and licensor DHX Media has inked a multi-year merchandising and licensing representation deal with Russian agent Icon Promotions.
Icon Promotions will take on kids TV brands Animal Mechanicals, Johnny Test and the Richard Scarry collection, which includes Vintage Richard Scarry and Hurray for Huckle. Icon Promotions is also presenting the DHX properties at this week’s Russian Licensing Forum in Moscow.
Hurray for Huckle currently airs on local broadcaster Carousel, Channel 1, while Johnny Test is broadcast on Cartoon Network Russia. Russian SVOD provider TVZOR also carries a host of DHX Media properties.