In a new approach to content distribution, Rovio Entertainment will launch a video channel across all of its Angry Birds mobile game titles that will air the brand new weekly Angry Birds Toons series. The animated content is also headed to select VOD channel providers, Smart TVs and global TV networks.
Angry Birds Toons will feature 52 episodes, with a new episode released each week. Starting March 16th, the series will hit TV broadcast and March 17th it will be available on a channel within Angry Birds apps and on video-on-demand platforms. The series will be accessible on smartphone and tablets through downloading the latest update to any Angry Birds game.
Coinciding with the mobile channel will be an Angry Birds Toons channel on all of Comcast’s video platforms in the US including Xfinity on Demand, online atXfinity.com/tv and the Xfinity TV Player app and globally on Samsung Smart TVs at launch, followed by Roku boxes and other platforms.
Among the global TV networks airing the series are FOX8 in Australia, JEI TV in Korea, ANTV in Indonesia, Cartoon Network in India, MTV3 Juniori and MTV3 in Finland, the Children’s Channel in Israel, 1+1 networks in Ukraine, Gulli and Canal J in France, SUPER RTL in Germany, TV2 in Norway, Canal 13 in Chile and Gloob in Brazil.
Activision, Paramount Pictures, BlackBerry and Sony Pictures are also partnering with Rovio at the launch of the Angry Birds Toons channel.
Undoubtedly, the audience is there. From the mobile content-streaming perspective, the Rovio games have reached more than 1.7 billion downloads, and the company says that launching the channel, and partnering up with video-on-demand providers and TV networks, is a large stepping stone in its stated goal to become an entertainment powerhouse.