Disney Junior has ordered up a second season of Sofia the First, the animated series that stars the House of Mouse’s first little girl princess that premiered earlier this year.
The animated series has been ordered for a second season on Disney Junior, the daily programming block on Disney Channel, as well as for the 24-hour Disney Junior channel. Sofia the First is currently the number-one preschooler cable TV series in total viewers and women 18 to 49.
In its first few months the series has already extended to the illustrated storybook Sofia the First from Disney Press, the TV movie Sofia the First: Once Upon a Princess, the Sofia the First: Story Theater app and a soundtrack. An exclusive Sofia the First product line is in Disney Stores and a full line including apparel and toys will launch at major retailers nationwide this summer.
The animated series stars the voice of Modern Family’s Ariel Winter and is aimed at kids ages two to seven.