Tickety Toc adds US apparel partner

February 28, 2013 by Wendy Goldman Getzler

Zodiak Kids preschool series Tickety Toc, which airs on Nick Jr. stateside, is building its US licensing program with the appointment of new partners, including Bentex Group as master apparel partner.

Bentex Group will create a range of apparel for preschool boys and girls that includes t-shirts, sets, separates, dresses, fashion tops, outerwear and swim. Apparel will launch in the Fall at mass, mid-tier and online channels. US consumer products will also launch in this Fall led by previously announced master toy partner Just Play and home entertainment partner Anchor Bay Entertainment.

Other US deals recently brokered by Established Brands on behalf of Zodiak were made with Fast Forward (backpacks, handbags, totes, luggage and lunch kits),  Royal Accessories (hair accessories, costume jewelry, novelty footwear),  Franco Manufacturing (juvenile bedding, bath and beach),  Baby Boom (toddler bedding and room décor), and MEGA Brands for both US and Canada (puzzles, including wood, floor, shape and app-tivated puzzles).

Tickety Toc, which debuted on Nick Jr. in October 2012, is a CGI-animated series that follows comedic adventures of twins Tommy and Tallulah and their friends as they race against time to keep the clock ticking.

Tags: Bentex Group, Mega Brands, Nick Jr., preschool TV, Tickety Toc