Inside the business of children's digital media

SMC Entertainment revamps Angry Little Girls


L.A.-based branding company SMC Entertainment is developing an extensive licensing, merchandising and consumer campaign based on the snarky weekly comic strip Angry Little Girls.

As global licensing agent, SMC plans to re-introduce Angry Little Girls and all of its characters to the 13- to 30-year-old demo through new product categories such as apparel, accessories, tote bags, jewelry, watches, room décor, gifts and novelties, stationery and cosmetics.

The campaign coincides with the premiere of Angry Little Asian Girl on youth anime channel MNet this spring, a 12-episode animated TV series.

Lela Lee first created the Angry Little Asian Girl in 1994 as an answer to her discontent with college life while a student at UC Berkeley. The comic strips feature a six-year-old Korean American who is disenchanted with daily life. The property soon evolved into a comic strip that led to a variety of books released between 2005 and 2011.

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