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Consumer Products

The Zoo to rep Fox Consumer Products in Oz

Twentieth Century Fox Consumer Products has named Australian brand agency The Zoo as its new promotional licensing agency Down Under.
February 27, 2013

Twentieth Century Fox Consumer Products has named Australian brand agency The Zoo as its new promotional licensing agency Down Under.

The new deal will see The Zoo handle FCP’s promotional efforts throughout Australia and New Zealand for many of its popular global film properties including Ice Age and Diary of a Wimpy Kid, as well as hit TV brands such as The Simpsons and Glee.

The Zoo has brand activation experience across a wide range of areas, from toys and entertainment to food, beverages, and travel.

The news comes after a number of recent FCP executive promotions to further bolster its global strategy.

 
 
About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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