Parragon delivers Barbie and Monster High books to North American girls

February 27, 2013 by Wendy Goldman Getzler

Global publisher Parragon Books has picked up new North American licenses for Mattel’s Barbie and Monster High properties.

The North American Barbie license furthers Parragon’s current programs in Germany, Scandinavia, Benelux and India. Parragon has already begun publishing its North American Barbie titles, which include a variety of activity formats aimed at kids ages four and up. Features include a 3D story book, a 10-button sound book and a ‘Book of Secrets’ journal that includes a lock and key.

Meanwhile, Monster High products will be released this July and will expand upon Parragon’s current license for Monster High in the UK, Australia and Germany. The upcoming line includes activity books with stickers, a fashion book and a party-planning book.

Tags: Barbie, Mattel, Monster High, Parragon Publishing