Inside the business of children's digital media

Blue’s Clues co-creator launches kids interactive media venture


Blue’s Clues co-creator Traci Paige Johnson and feature film producer Caroline Baron, of Capote fame, have launched a new interactive children’s media company called yummico.

yummico is focused on developing interactive content for  preschoolers and toddlers. The company will launch digital games, interactive shows, apps and eBooks, as well as traditional narrative animation, print books and other consumer products.

First out of the gates for yummico is a new musical animated interactive series called Yummiloo (pictured), which is designed to help kids develop food identification skills and healthy eating habits. The property features the Yum Yums, a band of creatures that lives in a world made entirely of food.

The first Yummiloo app, Yummiloo Rainbow Power, was produced in collaboration with Night & Day Studios and will launch next month at the iTunes store.

The company is also rolling out additional content shortly, including The Adventures of Ash & Ollie, which will reinforce lifestyle habits like bedtime rituals, screen time, potty training and good manners.  Other interactive programming in development includes The App Police, a buddy comedy featuring two bumbling policemen that takes place inside the world of tablet devices, and Edison the Invention Detective, which follows a young girl inventor who loves to solve mysteries.

Johnson is a co-creator of groundbreaking 1990s Nickelodeon series Blue’s Clues and co-creator of PBS preschool series Super Why!, while Baron has produced several feature films, including Capote and Monsoon Wedding. She is currently executive producer of upcoming big-screen comedy Admission, starring Tina Fey and Paul Rudd. Baron is also the founder of A-Line Pictures with her husband and producing partner Anthony Weintraub.

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