Actress Christina Applegate and former ShopStlyle founder Andy Moss’ new girls fashion e-commerce brand FabKids has launched its first apparel line since being acquired by subscription service JustFab last month.
Launched in August 2012 by Moss and Applegate, FabKids offers apparel is selected based on members’ own custom profiles on the website. The website offers a monthly membership of US$39.95, which is charged when a member makes her first purchase. Members then receive personalized outfit selections each month.
Last month’s acquisition gave FabKids access to JustFab’s 10 million+ membership base and the ability to further expand its categories, product offerings and global reach with its operations in Germany, UK and Canada.
FabKids’ inaugural collection, which centers around the backto-school season, will launch with more than 100 ready-to-play outfits for girls sizes two to 12. The collection has been created by FabKids’ team of children’s clothing experts and is available for sale exclusively on FabKids.com. The company is scheduled to launch its boys clothing line later this year.