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CBeebies appeals to Hispanic preschoolers with On the Go app

BBC Worldwide Channels has launched its first original mobile app and it is designed for mobile-toting preschoolers. CBeebies On the Go is a new Spanish-language app available for free on iOS devices.
February 22, 2013

BBC Worldwide Channels has launched its first original mobile app and it is designed for mobile-toting preschoolers. CBeebies On the Go is a new Spanish-language app available for free on iOS devices.

The app allows kids to watch video clips from such series as Baby Jake and Las Increíbles Aventuras de Andy as well as play interactive games.

The launch reinforces CBeebies’ commitment to offer Hispanic audiences with more multi-platform content. The channel first launched its On the Go app in August 2011 to markets in Asia and Australia.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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