After expanding apparel and accessory options for the Regular Show brand, Cartoon Network Enterprises is doing the same for Adventure Time. New Adventure Time licensing partners and products have been added in the softlines category with the first products to debut this spring.
Fruit of the Loom has signed on to create and market a line of packaged underwear separates and sets for kids based on the animated TV series available in spring 2014. New partners also adding the brand to their product catalogs include Bentex/Dreamwave, which recently launched swimwear and board shorts for adults with products for kids also slated for release in spring 2014, and Pan Oceanic, which will unveil new sunglasses this spring. Additionally, Xtreme Time has already introduced a line of watches for kids and adults.
Renewing their licenses with the comedy series are Bioworld (t-shirts and fashion tops for boys and girls, as well as bags, headwear and accessories for adults and kids); Buckle Down (seatbelt-fashioned belts, keychains and suspenders); Changes (young men’s t-shirts and tops and accessories); High IntenCity (jewelry, hair and novelty items); Hot Properties (magnets and key chains); Mighty Fine (t-shirts, knit tops and fleece for junior and tweens); PS Brands/Planet Sox (hosiery for both kids and adults); and Underboss-Undergirl (juniors and young men’s underwear, sleepwear and robes). Additionally, existing partners Li & Fung and Mad Dog will add sleepwear and underwear for adults (Li & Fung), as well as kids sleepwear (Mad Dog).
Adventure Time follows unlikely heroes Finn and Jake, buddies who traverse the mystical Land of Ooo and encounter its colorful inhabitants. It debuted in April 2010 and has since sparked a robust line of consumer products, home entertainment releases and an interactive game release.