Inside the business of children's digital media

Netflix launches first children’s original series


Turbo

With Netflix members having watched more than two billion hours of kids content in 2012, the video streaming giant is heading into original children’s programming by partnering with DreamWorks Animation to launch a series based on the upcoming film Turbo.

The series Turbo: F.A.S.T. (Fast Action Stunt Team) will debut exclusively this December in the US and in the 40 countries where Netflix services are offered. The series, about an ordinary snail that miraculously gains the power of super-speed, will be adapted from the anticipated summer blockbuster from DreamWorks and will follow in the footsteps of the recently launched Netflix original TV drama House of Cards, which is airing now on the streaming service.

“Netflix boasts one of the largest and fastest-growing audiences in kids television. They pioneered a new model for TV dramas with House of Cards, and now together, we’re doing the same thing with kids’ programming,” said DreamWorks Animation’s CEO Jeffrey Katzenberg in a statement.

In addition to the original TV series Turbo: F.A.S.T., new DreamWorks Animation feature titles will be made available for Netflix members in the US to watch starting with the studio’s 2013 film lineup.

Netflix launched its Just For Kids section in August 2011 in an effort to accommodate a growing young audience. This past December, the online hub inked a multi-year licensing deal with Disney for live-action and animated movies and one month later it became the exclusive over-the-top streaming subscription destination for past seasons of Cartoon Network and Adult Swim titles in the US market.

The new Turbo series will join a growing slate of children’s original content entering the SVOD space. Competitor Amazon Studios, for one, recently greenlit five original preschool pilots.

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  • DC

    On the one hand, new and original content is great. On the other hand, a giant film studio leveraging their existing brands to push original brand content onto SVOD of an existing platform runs the risk of shutting out other content creators who may not have the brand power of the studios while negotiating deals with their IP’s. I wonder if Netflix is seeking original content development/production or just distribution of completed episodes/seasons? The article doesn’t really say…

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