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Kid Insight

Study: 80% of Canadian parents watch cartoons with their kids weekly

It's a given that kids love a good cartoon, but a new Canadian study shows that cartoons can also be good for them, too. Results from a national Teletoon Retro and Strategic Counsel study reveal that cartoons can support bonding and positive well-being among young kids and parents.
February 6, 2013

It’s a given that kids love a good cartoon, but a new Canadian study shows that cartoons can also be good for them, too. Results from a national Teletoon Retro and Strategic Counsel study reveal that cartoons can support bonding and positive well-being among young kids and parents.

A full 98% of Canadian kids ages three to 10 watch cartoons at least once per week, and 80% of Canadians parents are watching once a week along with their children. Eighty percent of Canadian parents say the love watching cartoons with their kids, and the same number indicates that watching cartoons with their children gives them time to relax together. Of the parents surveyed, 76% of mothers versus 64% of fathers stated that cartoons help stretch their kids’ imaginations because outrageous things can happen in them that are not based in real life.

Less than half of Canadian parents (43%) have used TV as a reward or a bribe and just over half of Canadian parents (56%) have put cartoons on TV to entertain their kids when they need to get stuff done.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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