PajanimalsNew2
Consumer Products

Wild Pumpkin to rep Pajanimals in Australia, New Zealand

The Jim Henson company has named Wild Pumpkin as the licensing agent for the Pajanimals preschool brand Australia and New Zealand.
January 31, 2013

The Jim Henson company has named Wild Pumpkin as the licensing agent for the Pajanimals preschool brand Australia and New Zealand.

A co-production with The Jim Henson Company, 24-hour preschool channel Sprout and Sixteen South Television, the series airs on ABC in Australia and TVNZ in New Zealand.

Aside from the TV series, the brand has already extended to DVDs, plush toys and sleepwear in both countries. Throughout the year, Pajanimals will be expand into other product categories including bedding, bath time products, additional toys and live events.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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