Canadian indie production company Guru Studio, creator of the animated series Justin Time, is significantly expanding its 2D animation and interactive content businesses with staffing expected to increase by 40% this year.

The newly created 2D Animation Division will complement the company’s CGI work but will focus on projects for older-skewing audiences. Headed up by Guru producer Amy Robson, the department will be housed in a separate 2D animation studio and is in the process of adding 40 new animators. The company says that a 2D global project is currently in the works and will be unveiled later this year.

Meanwhile, Guru’s new Interactive Division will be headed by recently appointed Interactive Director and YTV alum Laurinda Shaver, who previously worked on a range of projects including CBC Kids’ Cross Country Fun Hunt, Travel and Escape’s Operation Unplugged and CBC’s Canada’s Smartest Person. Shaver’s first order of business will be to produce online games for Justin Time as well as develop interactive games for Port Little, Guru Studio’s most recent preschool project.

The company says its strategy is to create animated content for all platforms and across all screens.