DHX Media is expanding its presence in the Chinese market.
The Canadian kids series producer has inked a deal with China Mobile Entertainment Holdings and Alebrije Entertainment for a new SVOD channel on the video streaming site PPTV to extend its brand reach in the Asian market.
DHX Media will provide the Chinese IPTV outlet with approximately 900 episodes of series content, including Arthur, Caillou, The Busy World of Richard Scarry, Care Bears, Madeline and Where on Earth is Carmen San Diego?
“The edutainment channel launch will be a great tool for children in China to be entertained while being educated,” Jingyu Qiu, general manager of PPLive International, said in a statement.
DHX Media properties like Super WHY!, Inspector Gadget and Sonic the Hedgehog already have a Mandarin-language presence in China on SVOD platforms, including Cheers Media, Qiyi TV and Beijing Kanngiongsneng.