CBeebies preschool series Waybuloo may be aimed at very young kids, but the Zodiak Kids-owned brand’s new website is designed specifically with parents in mind.
The re-launched website, encourages users to comment and contribute their thoughts, ideas and parenting tips and features an integrated Facebook comments section and the option to upload images and other materials.
Developed by Bionic Communications, the site features activities for parents along with advice and ideas on how to entertain their young Waybuloo fans. Such ideas include how to plan Waybuloo parties and treasure hunts, face-painting and cake recipes.
The idea to engage parents stemmed from the brand’s active social media sites and ongoing fan mail.