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Consumer Products

Lionsgate gives Bears home entertainment push

The American Greetings-owned Care Bears brand is getting some more TLC from Lionsgate, as the two companies have expanded their existing relationship with a home entertainment distribution agreement for the new CGI series Care Bears: Welcome to Care-a-Lot.
January 11, 2013

The American Greetings-owned Care Bears brand is getting some more TLC from Lionsgate, as the two companies have expanded their existing relationship with a home entertainment distribution agreement for the new CGI series Care Bears: Welcome to Care-a-Lot.

The deal gives Lionsgate packaged media and digital rights in both the US and UK to all 26 episodes of the series, which debuted on The Hub last year. Lionsgate will continue to hold rights to the two previous Care Bears television series and five Care Bears movies.

Lionsgate will now also distribute three additional American Greetings properties -The WotWots, The Twisted Whiskers Show and Maryoku Yummy – in the US through packaged and digital media. Lionsgate will also acquire US digital rights to three seasons of the Strawberry Shortcake series.

The deal follows the Care Bears’ return to US television this past June and precedes American Greetings’ new Care Bears toy launch in 2013.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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