Twentieth Century Fox Consumer Products has tapped Bettina Koeckler to lead its European licensing business as SVP, EMEA.
The appointment is timed with Fox’s efforts to further extend brands such as The Simpsons and Family Guy in the region.
Koeckler is the co-chair of LIMA’s global marketing and membership committee and brings with her more than 18 years of experience across B2B and consumer licensing as well as merchandising.
Her previous experience includes a six-year stint as VP of licensing for Sony Pictures Consumer Products. She was most recently SVP and GM for global consumer products at European production company Rainbow, and, before that, served as SVP for EMEA licensing at Chorion.