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Consumer Products

New Adventures launches digital playhouse line

Tapping into digital play trends that merge physical toys and apps, toyco New Adventures has introduced AppVentures, a new line of digital play cases for preschool boys and girls.
January 9, 2013

Tapping into digital play trends that merge physical toys and apps, toyco New Adventures has introduced AppVentures, a new line of digital play cases for preschool boys and girls.

iDollhouse and iFirehouse, unveiled at Hong Kong Toys and Games Fair this week, will be available from January 2013 at www.appventuresfun.com (site launches this week) and at retail from fall 2013. The initial line will be iOS compatible with Android platforms available later this year.

Designed by New Adventures’ Joseph and Beth Reiling, the dollhouse and firehouse cases turn into fun interactive toys when kids place their smartphone or tablet inside and launch the corresponding app.

Within the apps, features include room decorating, photo uploading, plant maintenance, dress-up, dance party and cake baking activities, as well as fire truck cleaning and fire drills.

Real doll figures included in each set can also be transported to the digital case screens for virtual play when kids scan the dolls’ QR codes.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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