The Collective has added two new licensing partners to the growing North American L&M program for its hit viral-based property Annoying Orange.
Jumping on board is Back Stage Pass, a division of Classic Imports, for blankets, air fresheners, lanyards, coffee mugs, frosted mugs, plastic travel mugs and key chains, along with Kurt S. Adler for holiday decorations including ornaments, light sets and animated talking stockings.
Back Stage Pass will offer the first wave of its new products this month at US speciality retailer Spencer’s Gifts. Items from Kurt S. Adler will be available for the 2013 December holiday season. It will, however, launch two-pack assortments of Christmas ornaments, this holiday season at US specialty stores including the Christmas Shop.
Annoying Orange debuted on YouTube in October 2009 and since then has racked up more than one billion total views with more 2.4 million YouTube channel subscribers, four million monthly page views on www.annoyingorange.com and more than 11 million Facebook likes. The Annoying Orange TV series airs Mondays at 8:30pm ET/7:30pm CT on Cartoon Network US, and continually ranks amongst the top shows for boys in the time period.
The latest deals were brokered by The Joester Loria Group, the brand’s North American licensing rep.