Inside the business of children's digital media

Toys ‘R’ Us and Ubisoft release new Facebook game


Game developer Ubisoft Quebec has partnered with Toys ‘R’ Us to launch Toys ‘R’ Us Towers, a new free-to-play toy store simulation game on Facebook.

The game lets users play as Toys ‘R’ Us employees who can manage their own toy store. Players can design and build toy departments and attractions modeled on real-life ones like the indoor Ferris wheel stationed at the Toys ‘R’ Us Times Square store.

Additional features include a seven-level progression from trainee to manager to CEO, weekly sales competitions, and in-game currency that can be purchased for energy and premium toy departments.

Real-world coupons for discounts redeemable at Toys ‘R’ Us are also available within the game.

Toys ‘R’ Us currently has more than 3.4 million Facebook fans.

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  • Concerned Parent

    surprising Toys R U would partner to build a game on a site that is above 13. Isn’t there core audience below 13? Do they not worry about COPPA and their brand reputation?


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