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Digital trends you should know about

A fascinating presentation is currently available on Slideshare that looks at current digital trends that may affect your IP's future plans.
December 12, 2012

A fascinating presentation is currently available on Slideshare that looks at current digital trends that may affect your IP’s future plans.

Mary Meeker, from Kleiner Perkins Caulfield and Byers, recently delivered this report to Stanford students, and it’s an update to her May 2012 report. Here are a few highlights:

Not everyone has a smartphone… yet
It’s no surprise that more people across the globe have access to smartphones, but the penetration of iPhones and Androids hovers from 4% in India to over 50% of all mobile subscriptions in places like Canada and Australia. Smartphone subscriptions are highest in Korea, Japan, Canada and Sweden. Year-on-year subscription growth is biggest in Taiwan, Mexico, India and Iran. In fact, in India, desktop usage is dropping while mobile usage is rising. If you have an IP that’s set for distribution in any of these countries, make sure there’s a mobile strategy involved somehow.

Android adoption is ramping up
If you’re looking to build an app or a responsive website that works on mobile, be sure Android is part of the conversation.

48% of U.S. kids want an iPad for Christmas.
You may have seen this stat before as it was released by Nielsen a few weeks back. Now, whether kids actually get these tablets remains to be seen (who has been naughty or nice), but with almost half of kids eyeing the iPad, it’s a platform where children want to be.

I strongly encourage you to flip through this Slideshare to get a great look at what’s happening in the digital space and what’s on the horizon. And don’t forget to take a step back and use my 5-minute guide to a digital strategy (blog from last week) before diving into any of these trends.

Lianne Stewart is the owner and strategist of For Your Reading Pleasure. She’s available on Twitter @liannestewart, on LinkedIn. Ask her a question and she may answer it in an upcoming blog post!

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