The global not-for-profit Women in Toys (WIT) organization has unveiled a new product pitch initiative in partnership with Walmart Women’s Global Economic Empowerment Initiative.
The Women in Toys – Walmart Women’s Global Economic Empowerment Initiative will kick off at New York International Toy Fair 2013 and is expected to help Walmart reach its goal to source US$20 billion from women-owned businesses by 2016.
At Toy Fair, women-owned business will be able to access Walmart buyers and pitch their products to them. The initiative could potentially help women-owned businesses become new Walmart suppliers or help them grow their supplier business if they are already an active Walmart vendor, said WIT Advisory Board Chairman Patti Becker in a statement.
Walmart pitch meetings are by appointment only during Toy Fair, February 10-13, 2013, at The Jacob Javits Convention Center.
Walmart’s Women’s Global Economic Empowerment Initiative was originally announced in fall 2011.