ChloeClosetNew2
Consumer Products

New licensees for Benelux enter Chloe’s Closet

A number of new licensing deals have been sewn up for preschool property Chloe's Closet, in an announcement made by Netherlands-based Kids WorkOut Factory, the show's co-production partner.
December 7, 2012

A number of new licensing deals have been sewn up for preschool property Chloe’s Closet, in an announcement made by Netherlands-based Kids WorkOut Factory, the show’s co-production partner.

Jumping on board for product rollouts in Benelux next spring are Jumbo (games and puzzles), Vadobag (bags), Van der Erve (apparel), Find IT media (hobby packs), a Chloe’s Closet magazine, Big Balloon (books).

In an additional deal, Van Hoorne Entertainment secured the first Chloe’s Closet live theatre license for the 2014/2015 Benelux theatre season.

The deals come after a successful toy launch this year from master toy licensee Golden Bear in the UK. The manufacturer is now moving to develop a second toy range for fall 2013.

The new second season of 2D-animated Chloe’s Closet (52 x 11-minute) slated for delivery by mid-2013 is a Moonscoop co-production with German children’s broadcaster KiKA, Kids Workout Factory in Benelux and Ireland’s Telegael.

The series has been airing on CiTV/ITV since January 2011 and on Turner Broadcasting’s Cartoonito since June 2011. Other broadcasters include France 5 and Playhouse Disney; PBS Kids Sprout (US), ┬áChannel One (Russia), the Disney Channel and Playhouse Disney (Spain), CBeebies (Latin America), Mediaset (Italy) , YoYo (Taiwan) and HOP Channel (Israel).

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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