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Russell Simmons launches new youth-oriented platform

Music, fashion, media and entertainment mogul Russell Simmons has unveiled plans behind greenROKS Ventures, a new multimedia platform for kid-themed entertainment IP.
December 6, 2012

Music, fashion, media and entertainment mogul Russell Simmons has unveiled plans behind greenROKS Ventures, a new multimedia platform for kid-themed entertainment IPs.

The company’s first initiative, Mission G-ROK, is set for a spring 2013 release and is the first in a series of pre-teen mobile games that will allow kids to combine storytelling, music, math and science.

The game app follows the story of aspiring 11-year-old music star G-ROK who has to save the world from an evil villain.

Additional projects intended to educate youth on relevant health, environment and social matters are in the works encompassing webisodes, television, and theater.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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