UK-based Lisle Licensing has appointed new sub-agents to expand the global L&M program for 1461 Productions’ Little Monsters property aimed at kids ages four to eight.
Jumping on board are Gaffney Global Licensing (Australia and New Zealand), Exim Licensing (Latin America), PJB Brands (Greece and Cyprus), Enjoy (Spain and Portugal) Retro Development (Asia), and Brand Extensions (Russia and CIS).
Little Monsters was originally launched 20 years ago and became a successful publishing and animated TV brand. In the Nineties, the IP’s publishing program reached 32 countries worldwide and a BBC TV series ran from 1997 to 2002. To date, 60 publishing titles are available and 45 million books are in print globally.
A new TV series is currently in development for early 2014.