Kumis2
Consumer Products

Planeta Junior to rep Kumis in France

Spain's Imira Entertainment has appointed Planeta Junior as the L&M agent in France and French-speaking Europe for Kumis, a Japanese-inspired IP popular with teens.
December 3, 2012

Spain’s Imira Entertainment has appointed Planeta Junior as the L&M agent in France and French-speaking Europe for Kumis, a Japanese-inspired IP popular with teens.

The seven-year-old property, created by Spain’s La HabitaciĆ³n de Nekane, features four small geishas, a buddha and a ninja, each with a different look blending traditional and modern Japanese style with an emphasis on 60s style.

Kumis products including figurines, plush, bags, pencil cases and home-ware, as well as a special line for kids ages eight to 12, are currently distributed in more than 30 countries worldwide and are popular with tween and teen girls with more than 300,000 owning a Kumi article.

The characters have also been a hit on Facebook and have featured in TV and movies. Imira aims to take the brand into further product categories and new markets.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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