MichaelP2
Consumer Products

Michael Polis exits Wild Brain/DHX Media

Kidscreen has learned Michael Polis has left his position as president of DHX Media-owned Wildbrain Entertainment and EVP of branded entertainment and consumer products at DHX Media after nearly six years at Wildbrain. However, he will continue to work with Canadian-based DHX on growing transmedia kids IP UMIGO, a project he created.
November 29, 2012

Kidscreen has learned Michael Polis has left his position as president of DHX Media-owned Wildbrain Entertainment and EVP of branded entertainment and consumer products at DHX Media after nearly six years at Wildbrain. However, he will continue to work with Canadian-based DHX on growing transmedia kids IP UMIGO, a project he created.

DHX Media confirmed his departure. A follow-up with Polis revealed that his new role as an independent would be non-exclusive.

Multi-platform property UMIGO, which targets kids six to eight, features fun applications of science, technology and math. After Wildbrain, in partnership with New York’s Michael Cohen Group and Chicago’s WTTW, recently secured a five-year grant from the US Department of Education’s Ready to Learn initiative, plans are being made to expand UMIGO across TV, mobile, publishing and real-world games and consumer products.

During his time as president of Wildbrain, Polis helped lead the company’s expansion of original family entertainment and was instrumental in the success of breakout hit Yo Gabba Gabba! as a television series, live stage show and consumer products program.

A DHX spokesperson said the company will not be replacing Polis.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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