ABC TV acquires broadcasting rights to Annoying Orange
The Collective will see the animated TV version of its hit viral IP Annoying Orange broadcast Down Under thanks to a new deal with Australian Broadcasting Corporation.
ABC TV has licensed the TV rights to the series and will premiere it in early 2013 on ABC3, its diginet for kids ages six to 15.
The deal was brokered on behalf of The Collective by Stella Projects, which jointly reps the Annoying Orange property in Australia and New Zealand with Gaffney Global Licensing.
Annoying Orange debuted on YouTube in October 2009 and since then has racked up more than one billion total views with more 2.4 million YouTube channel subscribers, four million monthly page views on www.annoyingorange.com and more than 11 million Facebook likes. The Annoying Orange TV series airs Mondays at 8:30pm ET/7:30pm CT on Cartoon Network US, and continually ranks amongst the top shows for boys in the time period.
The deal, which marks the first international TV deal for the IP, comes on the heels of The Collective appointing HIP (Henson Independent Properties), The Jim Henson Company’s third party licensing banner, as the exclusive international distributor of the Annoying Orange TV series.