Furthering its recent dive into digital publishing, SeaWorld has entered the kids gaming space and released its first free mobile app Turtle Trek for iOS devices based on the brand new SeaWorld ride of the same name.
The iPad and iPhone app, launched in partnership with Sleepy Giant Entertainment, is now available for kids ages four and up and features side-scroller gameplay where users can play as young sea turtle Patch who explores the ocean avoiding sea dangers and natural predators with sea friends like Shamu.
Additional highlights include sticker collection, fun animal facts, environmental education, shell customization, and in-app purchases for bonus content.
SeaWorld is also donating a portion of all proceeds from in-app purchases to the SeaWorld & Busch Gardens Conservation Fund to benefit animals around the world.
The latest release comes after SeaWorld plunged into the digital publishing space for the first time in January inking a multi-year licensing deal with Connecticut-based app developer Ruckus Media to create digital storybooks based on SeaWorld’s animals, attractions and education and conservation efforts.