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Consumer Products

DHX unveils wagonload of Caillou licensing deals

Canada's DHX Media has locked in a wide range of new and renewed North American and worldwide broadcast and merchandising deals for its Caillou preschool property.
November 19, 2012

Canada’s DHX Media has locked in a wide range of new and renewed North American and worldwide broadcast and┬ámerchandising deals for its Caillou preschool property.

The pacts span the merchandise and licensing categories of toys, storage containers, health and beauty and interactive and include:

* Montreal-based ID Toys as taken the US and multi-territory rights to rollout Caillou toys, such as plush, dolls, plastic vehicles, playsets, puzzles, art & craft activities, molded cases and stickers.

* Dorval, Canada-based Karmin International has been appointed US licensee for a range of traditional puzzle products.

* Toronto, Canada’s video multimedia platform-maker Percy3D has taken the worldwide digital party invitation rights to the character. The three-year deal spearheads the brand’s entry into immersive technology, DHX says.

* New Berlin, Wisconson-based Buy Seasons has renewed its agreement for Caillou party goods which can be matched to the personalized video invitation experience offered by Percy 3D.

* Mississauga, Canada based Centura Brands, a health and beauty company, has taken the Canadian rights for shampoo, bubble bath, soaps, body wash, lip balms and poufs.

* Dollard-Des-Ormeaux, Canada-based Garel Sales Agencies has agreed to launch Caillou-branded storage containers of all shapes and sizes.

* Daytime Entertainment has been awarded the license for Caillou Meet and Greet Costumes.

* New York-based Komar Kids has pacted to bring licensed sleepwear to market.

Finally, DHX says 24-hour preschool channel Sprout has picked up Caillou’s Holiday Movie.

This news follows the disclosure last week that PBS Kids had taken a fourth-season, 26-episode order of Caillou.

From Playback online

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