HappyBunnyNew
Consumer Products

New licensees hop to It’s Happy Bunny

New York-based CopCorp Licensing has signed a trio of new licensees for its expanding Jim Benton tween property It's Happy Bunny.
November 16, 2012

New York-based CopCorp Licensing has signed a trio of new licensees for its expanding Jim Benton tween property It’s Happy Bunny.

Jumping on board in the US are Evy of California (t-shirts, sportswear, tops, bottoms, dresses, outerwear, and sleepwear for girls including infants, ages four to six and seven to 16), and Gund for plush toys.

Rounding out the new deals is Kids Connect Fashion in Europe for children’s apparel including long sleeve t-shirts, sweaters, sweatshirts, sweatpants, tracksuits, swim shorts, jackets, nightwear, underwear, and caps. The deal was brokered by CopCorp’s sub-agent BN Licensing which manages the It’s Happy Bunny licensing program in Benelux (Belgium, Netherlands, Luxembourg).

The latest deals further expand the IP which recently entered the app space with developer Bare Tree Media.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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