Kidscreen has released details of its agenda for its iKids 2013 digital media conference taking place Monday, February 4 at the Hilton New York, the day before Kidscreen Summit (February 5 – 8) begins.
The full program can be accessed online at www.kidscreen.com/ikids/event/agenda and features a diverse lineup of panels and presentations broken down into three tracks: apps and mobile, online and social media and digital downloads.
Highlights from the apps and mobile track include:
Kids and Casual Gaming—The Real Deal
Exclusive data about the casual gaming habits of kids and families will be revealed as part of a research presentation by Dr. Alison Bryant of PlayScience’s new Global Gaming Across Generations report. It will touch on how much time kids spend playing casual games across platforms; how much kids and parents are willing to pay for games; and what their usage patterns, content preferences, and purchase drivers are.
Game’s Anatomy—Deconstructing Success in Children’s Mobile Games
Dr. Carla Fisher will take a look at the market’s bestselling apps and digital games for children to ID what makes them great—be it game mechanics, marketing techniques, user analytics, interface design, or other innovative features.
To Freemium or Not to Freemium
In the broader app market, Freemium and in-app purchases have emerged as the dominant business models. But parents and regulators don’t really appreciate these approaches, so what’s a kids app publisher to do? This panel’s experts will weigh the pros and cons of these dominant models and explore other moneymaking alternatives.
Meanwhile, the online and social media track will feature:
Taking it to the Web
As kids continue to do more and more of their content viewing online, there’s finally a business model developing around the production of webisodes. In this panel, a group of seasoned webisode producers will talk about how they are bringing in dollars and, more importantly, eyeballs.
Keeping Up With the Instagram Generation
Tweens and teens are increasingly migrating from Facebook to photo-based Instagram to get their social networking kicks, adding yet another layer of social media navigation for kid-focused marketers. This panel discussion featuring expert social engagers will assess the various platforms to determine which is the most effective right now for getting through to younger audiences.
Taking Heritage Brands Online
UK research and strategy company Dubit presents an exploration of how kids consume content and engage with their favorite brands across platforms. Dubit plans to make recommendations for existing IPs, identify properties ripe for cross-media extension, assess consumer expectations, deliver a list of do’s and don’ts, and offer up metrics for use in digital business models. They’ll also show off new focus group footage of kids and parents watching, reading, listening, playing and reacting.
For the digital downloads track, iKids delegates during their breaks can check out a variety of sessions that showcase kids brands, app developers, website operators and eReader applications.
In addition, a special iKids highlight will be CoderDojo—Up Close and Interactive with…, a panel session featuring the best and brightest students of the NY CoderDojo chapter. With hubs set up in more than 22 countries, CoderDojo is a volunteer-led collaborative academy designed to provide free and open learning in tech programming to kids. Along with learning coding languages, its students have created commercial websites and iOS apps.
Keynote speakers for the event will be announced separately in a few weeks, and the iKids Awards Ceremony and Cocktail Party will end the day with a bang as the winners of the inaugural awards for the market’s best digital media products for kids will be announced.