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Consumer Products

Cut the Rope expands UK licensing

Four new UK licensees have jumped on board the rapidly growing Cut the Rope L&M program from Zeptolab and its European Union rep, ITV Studios Global Entertainment.
November 13, 2012

Four new UK licensees covering children’s apparel, footwear and accessories have jumped on board the rapidly growing Cut the Rope L&M program from Zeptolab and its European Union rep, ITV Studios Global Entertainment.

New licensees include Smiths & Brooks (outerwear and t-shirts for Christmas), Trade Mark Collections (accessories, backpacks, umbrellas and wallets for early 2013), TDP (nightwear, pyjamas, dressing gowns and underwear for late 2102), and Bacup (shoes and  slippers for July 2013). All products will be aimed at kids ages six and up.

The latest deals follow a recent deal with George to produce a line of boys and girls Cut the Rope t-shirts for retail at Asda. The range launched on November 1.

To date, Cut The Rope boasts more than 250 million players and the IP has expanded into a web series and an upcoming game show.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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