LeapPad22
Consumer Products

Sales up 28% for LeapFrog

Educational toy designer LeapFrog Enterprises reported strong 2012 third quarter results driven by new product launches including the LeapPad 2 learning tablet, and high demand for the overall LeapPad line, its content and accessories.
November 7, 2012

Educational toy designer LeapFrog Enterprises reported strong 2012 third quarter results driven by new product launches including the LeapPad 2 learning tablet, and high demand for the overall LeapPad line, its content and accessories.

Net sales came in at US$193.1 million, an increase of 28% versus US$150.8 million for the same period last year.

In the US, third quarter net sales rose 26% to US$145.7 million compared to US$116.0 million last year, and internationally, net sales jumped 36% to US$47.4 million versus US$34.9 million in 2011.

When comparing nine month 2012 results to nine month 2011 results, the company’s consolidated net sales rounded out at US$336.6 million, up 37% or US$91.6 million.

While the kids tablet market continues to crowd, the LeapPad 2 has found success and been featured on top holiday toy lists for major retailers including Toys ‘R’ Us and Walmart.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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