VirtualToyStore2
Consumer Products

Mattel and Walmart launch first Canadian virtual pop-up toy store

In efforts to meet the demands of on-the-go holiday consumers and keep up with mobile shopping trends, Walmart Canada and Mattel have launched the first pop-up virtual toy store in Canada.
November 6, 2012

In efforts to meet the demands of on-the-go holiday consumers and keep up with mobile shopping trends, Walmart Canada and Mattel have launched the first pop-up virtual toy store in Canada.

Located in Toronto’s underground walkway, the PATH, the toy store will be accessible for four weeks from November 5 and offer a QR code-based shopping experience.

Brandfire Marketing Group in partnership with IMA Outdoor created the store which features two walls of 3D toy images. To purchase Mattel products from Walmart Canada, shoppers use their smartphones to scan QR codes and Walmart Canada provides free shipping.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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