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BabyFirst and Reader’s Digest ink deal for new book series

US-based infant-targeted TV channel BabyFirst and Reader's Digest have partnered to launch a new child development book series based on popular BabyFirst programming.
October 29, 2012

US-based¬†infant-targeted ¬†TV channel BabyFirst and Reader’s Digest have partnered to launch a new child development book series based on popular BabyFirst programming.

The first two books in the series, flap book Peekaboo Farm and board book Rainbow Horse, are available at US retailers, including Bed Bath Beyond, TJ Maxx, Marshall’s, Stein Mart and Ross, this fall.

The news comes on the heels of BabyFirst appointing veteran TV exec Paul Frank as its EVP of series development.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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